About

“out of Alice” is the project of personal styling refinement operated by Alice Baldini.

Native Italian, I have an academic and professional background in Milan, then I moved to London to broaden my horizons. I work in both cities and am willing to travel to other locations to provide my services.

From the experience in the fashion industry as buyer into an international multi brand company, I felt that there is so much to wear - literally a world full of options - but the point is not owning things but having a personal style.

Introducing myself as a stylist refiner marks my purpose which is based on the fact that everybody has a style but sometimes needs a little boost to feel that it is truly theirs, reflects their tastes and above all makes them feel comfortable.

If you rarely have enough time or a clear method to do this, here comes what I am most passionate about: pushing you towards the best version of yourself.

Image consultant in a luxury shop: a woman with long brown hair sitting at a table in a modern room with a large round mirror, wearing a cream-colored button-up shirt and dark pants, resting her chin on her hand and smiling slightly.

The values

In oneself: much more than a feeling, it is the engine that provides vital energy. In others: the confidence you place in someone else's help or advice.

CONFIDENCE

It arises from the balance between beauty, grace, simplicity, and good taste. Elegance is a special power that manifests itself when who we are coincides with what others perceive.

ELEGANCE

In a world where everyone can have anything and be whoever they desire, there is nothing more precious than one's uniqueness: intrinsic and individual characteristics, tastes, vision that shape our personality and essence. To be unique and wonderfully unrepeatable.

UNIQUENESS

Image consultant walks past the window of a luxury shop: a woman with brown hair wearing a navy blazer and white pants walking past a store display with winter shoes and mannequins in the background.

The method

Listening: every journey starts from you: your story, your rhythm, your space.

Awareness: we uncover what truly works for you - body, colours, style and mindset.

Direction: we define clear objectives aligned with who you are, not trends.

Image consultant who provides personal shopping services, creating looks and outfits in a luxury shop: she is holding a beige shirt on a hanger and a grey bag.

Personalisation: I design a bespoke process, shaped around your real life.

Clarity: everything becomes simple, wearable and actionable.

Freedom: you gain guidelines and confidence to express yourself independently.

out of Alice is where styling becomes self-awareness.”

Logo of the International University of Languages and Media (IULM), featuring a circular emblem with a book and laurel wreath, and the university's name in English and Italian.

The Certifications

Logo of BAC British Accreditation Council with orange and blue design elements.
Logo of London College of Style in black font on a white background.

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